Baslow Lunches

Proposal Deck

The Fuel Bag

Can you feel
the food?

Transforming the secondary school lunchtime experience into a high-concentration, community-building activity package in direct alignment with existing food services.

Vision & Aspirations

Healthy Connections

Lunches should spark youthfulness, problem solving, and higher concentration parameters across classrooms.

In-House Synergy

Partnering directly with internal chefs at Aspens to inject vibrant flavors directly into school meal deals.

Primary Goal: Drive engagement using autonomy, puzzle mechanics, and gamification.

Fuel Bag Specifications

  • Mains: Sandwiches (Cheese, Tuna & Cucumber) & Wraps (Chicken & Halloumi)
  • Snacks: Oatcakes, pita chips, red pepper hummus, bean dip, or cookies
  • Drinks: Varied flavored waters & standard Radnor Fizz matching Aspens stock
  • Riddle Card: Low-stakes riddles and map-based orienteering challenges
  • Rewards: Token mechanics redeemable at the school Golden Ticket Shop
  • The Bag: Formed out of 100% recycled paper ensuring structural school sustainability

Financial Framework & Projections

Resource Expense Cost Metric
Recycled SOS Kraft Bags £26.99 per pack of 750 units (~11p each)
Custom Food Labels £3.50 per roll of 250 labels
Riddle Activity Card Printing £0.10 per unit card
Student Price Point £3.50 Aspens Meal base + 50p program margin
£4.00

"Secondary school students don't want to be lectured about nutrition; they want food that tastes good and looks cool. This bag teaches them through autonomy and surprise, showing them that healthy food is vibrant, filling, and genuinely delicious."

— Dougie Baumber, Executive Chairman